City of Antwerp requests concept study new quality label
Thursday, 21 February, 2013
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On February 5th, a first meeting regarding a possible concept study about a new quality label for diamond jewelers took place. AWDC, the city of Antwerp and several jewelers discussed the possibilities.
The city of Antwerp commissioned AWDC to initiate a new study that investigates the possibility and creation of a new diamond quality label. This will protect the consumer and increases Antwerp’s position as diamond city. A similar initiative was proposed in the Antwerp Diamond Masterplan – Project 2020 by AWDC. That is why AWDC considers this study to be an excellent opportunity to promote the so called ‘fifth C’ (Compliance, Confidence).