World Diamond Mark Foundation congratulates Antwerp

The World Diamond Mark Foundation (WDMF) congratulated the Antwerp diamond community - AWDC, HRD Antwerp and Antwerp City Hall in particular – on the occasion of the launch of the Antwerp quality label ‘Antwerp’s Most Brilliant’, which was awarded on 29 January to six Antwerp jewellers, during a ceremony at City Hall.

“We congratulate AWDC, HRD Antwerp and the City of Antwerp, in particular Ludo Van Campenhout, alderman for the diamond industry, on making the quality label a reality”, said WDMF’s chairman Alex Popov.

“The goals of ‘Antwerp’s Most Brilliant’ very much mesh with the WDM program, not only in its pursuit to promote diamonds and diamond jewellery among consumers, but also by the strict code of practices holders of the AMB need to adhere to. I am confident that we will find a way to integrate ‘Antwerp’s Most Brilliant’ quality label holders into the global WDM program”, Popov said.

‘Antwerp’s Most Brilliant’ holders must meet 32 strict quality requirements, thus indicating “they live up to Antwerp’s reputation as a diamond centre of excellence”.

The WDM is a not-for-profit organization. Its global initiative is to ensure the health and future growth of the diamond and jewellery industry in the luxury market sector.